For the Dental Care Landing Page UI/UX Design project, my goal was to create a visually appealing, highly functional, and emotionally reassuring interface that encourages users to take action — whether it’s scheduling an appointment, learning about dental procedures, or contacting the clinic for inquiries. The entire design process began with in-depth user research, identifying key user pain points such as fear of dental treatment, lack of trust in clinics, and difficulty navigating healthcare websites. I used these insights to inform the layout, structure, and visual tone of the landing page. The hero section was designed to immediately capture attention with a warm, welcoming dentist image, accompanied by a clear value proposition and a bold, easy-to-access “Book an Appointment” CTA. I integrated clean, spacious layouts with soft blues, whites, and gentle gradients to convey cleanliness, calmness, and care — all essential for a dental environment. Information architecture was carefully mapped to highlight core services, showcase dentist credentials, and display real patient testimonials to build trust. I also included a dynamic FAQ section, an interactive treatment gallery, and a step-by-step “How It Works” feature to educate new patients. From a UX standpoint, the navigation was kept minimal yet intuitive, ensuring users could quickly find what they needed without cognitive overload. The appointment form was strategically placed in multiple scroll points with autofill and validation for ease of use. The design is fully responsive, optimized for mobile and tablet users, with touch-friendly elements, large tappable buttons, and minimal text for faster comprehension. Throughout the process, I used Figma to wireframe, prototype, and test usability with sample users, gathering feedback to refine visual hierarchy, micro-interactions, and overall accessibility. The final result was a sleek, engaging, and highly functional landing page that not only elevates the brand’s online presence but also provides a smooth and comforting digital experience for users seeking reliable dental care.